AndreHendricks.com - Marketing Expert | Business Growth Strategist | Internet Marketing

AndreHendricks.com Website Header Image | Marketing Expert | Business Consultant

:: Business Marketing & Optimization Services ::

1. Marketing Services

Marketing is the life blood of any business. But not everyone is experts in marketing. Let us help you with Business Marketing, Referral Marketing, Internet Marketing, Direct Response Advertising and Sales Letter Copywriting.

Benefits Of Having Andre Hendricks Help you in Your Marketing Efforts:

* Create systems that automate your promotions… so you can focus on business without worrying that your marketing is getting done

* Continue generating qualified leads for your business now that the do-not-call list has hamstrung your telephone prospecting

* Break out of the cycle of “feast or famine”… where you're either starving for work or at risk for losing your sanity trying to juggle too much

* Choose the best way to market your business… because you're like a deer in headlights when faced with the seemingly limitless options

* Stand out from the competition when customers are shopping on price alone

* Make money on the Internet … and whether your business even needs to be online

* Generate a greater return on marketing investment … because you're tired of throwing money at ineffective marketing programs.

* Identify the types of marketing that would work for your business

* Accurately measure results your marketing generates

* Systematically and continually grow your business.

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** Referral Marketing **

Andre Hendricks helps business owners implement a systematized system of generating referrals for their business using a wide variety of mechanisms your competition have not even heard of. The key to your business success is to "do the right things all the time."

This includes marketing, referrals, sales etc. A referred client buys more, complains less, and is less inclined to negotiate price. If you are getting clients through referrals and you don't have a formalized referral system in place your business is at risk.

Andre Hendricks can help you implement a formalized and systematized referral system that nurtures and encourages referrals for your business  automatically and continually.

Some of the benefits of having a formal referral marketing strategy:

* Grow your business continually through the implementation of a formalized referral system.

*  Increase client base through word-of-mouth advertising without costing you a penny.

* Increase the QUALITY of clients you generate for your business through referral marketing.

* Increase profits by selling more products or services to higher quality referred prospects.

* Learn how to automate the whole process so it gets done 100% of the time.

** Online Marketing And Automation Systems **

Some of the benefits of getting an online presence for your business includes:

* Your business are open 24 hours a day 365 days a year.

* Deal with customer queries instantly and effectively.

* Accept credit cards for your products or services via a website.

* Automate referral marketing

* Automate the up sell or cross sell of related products or services

* Increase market reach by advertising on the internet.

* Earn extra profits through joint ventures, affiliate programs, having an affiliate program of your own.

* Learn what works and what don't by testing on your subscribers and clients

* Collect the data of interested prospects via a website.

* Automate the follow up of prospects using the Mailbites.com Email Marketing Solutions system

* And MUCH More!

** Direct Mail Marketing Services **

Andre can help you reach your target audience through highly effective and targeted direct mail campaigns. Direct response advertising can be very effective if done right, but not everyone has been blessed with great copywriter skills. There's also how the letter is structures, the direct response package as a whole, the follow up sequences, teaser copy on envelopes and more.

If you are in desperate need of new clients for your business or if you're a start-up with no clients, this is one of the options you may consider to start getting highly targeted clients through your business doors or to your website.

These are the 7 Step Process We Use To Create Powerful And Persuasive

Direct Response Proposal Letters That Get Results For Your Business:

1. Say Something That Get The Readers Attention  - Now that may seem obvious and yet 95% of all business owners that sends out letters, flyers or emails, is self serving, innocuous, with no interests or benefits to the recipient or the client receiving it.

You have to get the prospects attention and to do that you've got to say something that is critically and essentially important to THEM and them only.

2. Tell The Prospect Why They SHOULD Be Interested - Don't assume your prospects obviously knows the reason why. Don't assume they automatically see the connection between your service or product and their requirements. Make a point to make that connection for them.

3. Tell The Prospect Why They Should Believe What Your Saying And Why It's True - In your letter, establish the facts of what you are saying and credentials it. You want to produce authoritative evidence in your communication that demonstrates instantly, continuously and compellingly that what you're saying is true and they can believe it.

4. Prove It's True - With examples, case studies, testimonials, references, with quotes of research. This kind of obvious validation is appropriate depending on what you are trying to accomplish in your letter(s) and who you're targeting with your letter.

You'll either be more sophisticated or less, more embellished or simple depending on the target market you're trying to impact.

5. Highlight And Describe ALL the benefits Of Your Service - Prospects don't buy services or products  from you, they buy the outcome of what it is you're offering. Just like when you go to  hardware store to buy a drill... what you really want is hole isn't that right?

6. Tell The Prospect How To Respond - We create what's called "Direct Response" Letters. The terms is pretty self explanatory -- you are directing the recipient to a response.

Not a manipulated, but a controlled and directed response. You have to tell them what they should do, how they should do it, why they should do it, and you have to tell them when they should do it or guess what... left to their own devices, the vast majority of prospects have a sufficient supply of diversions and competing impacts on their short attention span and valuable time.

We're exposed to more than 70,000 ADS per week so... when you have the prospects attention, you don't ever want to assume they will know what to do because, not that they don't want or NEED your service, or product, but because they get diverted and distracted.

That's why, while you have their attention, you have to direct them all the way and pass the goal posts to action and finally..

7. You Have To Tell Them Exactly What To Do - You have to tell them how to contact you, email, phone, write, visit a website, or whatever it is you want them to do. Tell them what they should do, how they should do it, why they should do it, and when they should do it.

** Advertising And Copy writing **

Advertising in any medium requires a knowledge of good copy writing practices. Everyday I see horrendous mistakes made by business owners who advertise products or services in local news papers and online.

If you increased just the quality of your advertising, you could increase response rates by X3, 5, 10, even 50 or more.   If you *test* different ads against one another, that alone can increase response rates.

Andre Hendricks.com can help you create, test and track the effectiveness of your advertising.

Copy writing is truly a skill that has to be learned over time. And if you're new to the term, don't confuse the term Copy writing with Copyrighting. The first has to do with how a letter or sales presentation on paper or the web is structured.

It has to do with how you present your offer, your product or service to prospects. It has 
to do with the writing of headlines, the explanation of your products or service..

.. or the denomination of benefits to prospects that is clear and concise in a written form. Copyrighting on the other hand would be to... PROTECT what you have written.

Having a well crafted sales letter on your website or direct response letters, is absolutely essential to increase your response rates or conversions.

2. Brand Development Services

No matter how small (or big) your company is, building a brand, and having a brand identity is one of the smartest moves you can make in a competitive market place.

Most business owners does not regard building a brand as an important business building activity. As a result there is no 'pressure to deliver' superior service and predictable outcomes as defined by a successful brand. Branding your business is more than just the 'consistent look and feel' of your business, it's how you make your prospects, clients and customers 'feel' when they interact with you or your business. The color scheme you use, the consistent feel of your website, brochures, business cards, correspondence envelopes etc. all contributes to reminding, familiarizing and connecting the feelings you want the client to experience when she deals with your business. When you have achieved that, that is where loyalty is born and competition crushed to the floor. For example, that is when a Star Bucks Coffee can never be replaced again by an inferior 'everyone's cuppa' type of coffee. Building a brand must be done correctly because if it is done wrongly, marketing your business will only accelerate a potential disaster. Andre Hendricks can help you develop your Brand Identity and Brand Message. Andre Hendricks has a professional team of designers and brand identity experts, but more importantly, we can help you develop your own brand, and teach you the principles of building a successful brand. In a competitive world, with competition on both sides of the fence, it is becoming increasingly important to start building a identifiable brand associated with world class service. A successful brand can take 10 years before it is recognized by more than 90% of your target market beyond a shadow of a doubt. My little girl Miya was not even 2 years old, and she could identify McDonalds and KFC from 2 miles away. Those darn yellow arches interrupted many journeys... Same with KFC. She could only spot the Colonel with the red and white color schemes miles away. What did those arches and the red and white colonel had in common? My daughter associated these icons with FUN, FOOD, PLAY, LAUGHTER. HAPPINESS. You see those word associations? If a 2 ear old can identify your brand... boy is that ever powerful... What is the kind of feelings you want YOUR target audience to experience when they see your brand? TRUST, SATISFACTION, COMFORT, PEACE OF MIND... You get the idea right? Andre Hendricks can help you with all aspects of your branding process. Some of the benefits of building a successful brand includes: 1. Brand Loyalty, 2. Dramatically reduced competition, 3. Higher price margins, 4. Higher referral ratios , 5. Higher re-sale value of the business, 6. More profitable Joint Ventures opportunities, 7. Franchising Opportunities, 8. More.. Because branding is a process that does not happen over night, if you're really serious about growing a world class, business, get in touch with us for details about our branding services.

3. Business Systems Integration & Development

Having and implementing systems of how things gets done in your business can dramatically improve the effectiveness of virtually every area of your business. From prospecting, marketing, sales, client relations, time management and more.

Some definitions of the word 'system' are: (1) A group of interdependent items that interact regularly to perform a task. (2) An established or organized procedure; a method. In simplistic terms, implementing systems in your business is a way of tracking EVERYTHING that happens in your business right from the first process of acquiring clients, possibly via direct mail or other advertising campaigns, to talking to prospects on the phone, to arranging meetings, to servicing the client or delivering the product or service, to aftercare activities and referral requests etc. You may be loosing business by having a 'bad system' handling your inbound calls. If the employee is not learned in telephone skills, you're sure to loose business. As an example, I received a call today as I was preparing this page, from a sales rep trying to sell me a finance related product. I politely told the rep I am very busy, and I am NOT interested in the product. The sales rep then almost forced the issue by trying to explain the benefits of the product. Now understand, we teach business owners how to sell a product or service via the phone and telling prospects about the benefits of the product is not wrong, but the rep made one very crucial mistake... ... He DISREGARDED the fact that I was busy, had told him so, and were not trained in asking: " Mr. Hendricks, It is Joe from XYZ Bank, I have some information about a new product that can benefit you in XYZ way. Do you have time to hear about it now or do you only have a minute?" Had he asked me in that way, I may even gave him the minute out of politeness. But he forced his way and invaded my life attempting to waste my time with a product I clearly stated I am not interested in. Had the Bank have a proper system in place to train their call centre staff in the correct telephone prospecting techniques, I would not have been left with a negative vibe and negative feeling about the bank. How many prospects could your staff be turning away? And the truth of the matter is, it's not their fault. It's the lack of having proper systems in place in your business. Do you know your businesses organizational flow? What's involved in a transaction? What's the procedure? How does the phone get answered? How effective is the way you're doing things now? Where do most of your complaints come from? What's stealing your time? Have you ever said" I wish there were some other way of doing this!"? What's The Benefits Of Systematizing Your Business? Andre Hendricks can help you identify your current businesses activities, then break it down into clear processes, and then investigate and analyze every process in order to optimize, improve and streamline every process in the system for maximum productivity. Systems can help you identify 'bottle necks' in your business. Road blocks that prevents your business from growing faster and being optimized for maximum profits and effectiveness. If you have a problem with staff not turning out to be what you have hoped for, systems can help you hire the right people for your business by identifying core competencies you require in your staff, and then implementing a system of making sure the process runs like a well oiled machine.

4. Lead Generation Services

The purpose of a business is to create and keep a customer. Without leads (interested prospects) there are no possibility to create that customer. Andre Hendricks can help you generate hot leads for your business product or service.

** Lead Generation Systems ** There is a saying that says " Nothing happens until a sale is made" I would like to extend that saying by adding " A sale can't be made until a prospects is captured" ...and with that said, not every person is going to use your service or product. That is why lead generation and targeting your customers and prospects is so important. In fact it is the foundation, the essence behind lead generation or prospect capturing. Andre Hendricks can help you identify who your most targeted prospects and customers are as well as design a lead generation method to capture those targeted prospects and customers. There are a number of ways we use to generate leads and potential customers for your business. Let's look at the first one: 1. Audio Landing/Lead Capture Pages. A landing page is a page a website visitor or a visitor directed to that page from offline advertising, lands on. It is what they see the first time they encounter you and your company. On this page you will not try and sell them your products or services, but rather the purpose of your landing page is to establish a communication channel with your prospect. In order to start the communication, you need to have their contact details. But because we are inundated with spam and junk mail, people are becoming more and more reluctant to giving us there information. The lead capture or landing page is typically the 'home page' of the website. The page does not focus on the product or service, but rather, the sole purpose of the page is to start a communication channel with potential prospects Some content on this page are structured and formatted in a bullet easy-to-read style, laced with clear benefits of what's on the inside with rewards if the user subscribes. The reward is quantified using a cash value to denominate the value of the incentive if they signup. When the user subscribes, I now have the opportunity to follow up with that user through Mailbites.com, our own in-house personalized and fully automated email marketing follow up system. 2. Video Landing/Lead Capture Pages. The next technique uses the exact same strategy, only online video content is used to move the potential visitor to signup. If created and structured correctly, video can have one of the highest conversion rations when used because people likens it to television. The information is presented in a audio and visual style and visitors are used to this style of advertising. The power in this is that you can have the SAME effect a television commercial costing several thousand rand have, for virtually a fraction of the cost. Once you have these REAL people's contact details in the email marketing and newsletter software, the system now sends out automated and personalized emails to EACH prospects, building credibility, establishing trust, and eventually... selling and recommending your products and services. In the WEB 2.0 age, you cannot afford to even try and sell your services or products any other way or you'll only be satisfied with mediocre results and under sub optimized performance. Andre Hendricks can help you set up a highly effective and targeted lead generation or lead capture page so you too can start building a list of targeted prospects you can follow up with about your products or services.

5. Information Product Development Services

Examples of Information products are ebooks, audio cd's, video products or software. Andre Hendricks can help you create your own information products for sale to your existing customers, for a new market you want to target, or to add an additional revenue stream to your business.

** Information Products ** Information products are one of my specialties and they include Ebooks, Audio Products, Video Products, Software Products, and these can be both digital or physical. So what’s the big deal in selling information products online? Let's check out some of the benefits: 1) Low Start-up Costs In comparison to a traditional bricks and clicks business, an online business requires low start up costs. For example, a franchise will set you back as much as R250.000 or more just for the rights to get started. You can start your own information business for less than R5,000. 2) Low Inventory Costs You keep little or no inventory. Most information products can be produced and compiled into electronic format. As you can see, today information products are ebooks, manuals, as well as software. You have no inventory cost except investing in some software in the first place, a website and hosting. Compare that to a traditional publishing business which might cost you thousands of rands just for printing, labor, storage, etc. 3) Zero Shipping Costs Don't overlook the cost of shipping in a traditional business. Just imagine how much money you might lose if the order was returned due to credit card fraud, a customer request for a refund, or product damage during the course of shipping? On the other hand, the delivery of electronic information products is safe, it is instant, and it is online. The only costs you bear are for web hosting and insignificant credit card processing fees. 4) High Mark-Ups Information products have a high mark-up because customers are not paying for the format in which the products are delivered. They are paying for the valuable information contained within. Actual production costs are irrelevant and can not be applied when dealing with these types of products. 5) Your Business Runs Entirely on Autopilot! Your whole business can be set to run on autopilot, right from customer follow-ups, to taking orders, credit card processing, to products download, and delivery. The system runs 24/7, 100% automatically, while you work on other projects, or spend time on vacation with your family. That's really a dream business! To kick start your online information selling business, you will need to have a set of your own high-demand products, which we can help you develop, or you can purchase resell rights to one of our own an existing product that already has demand. The latter will be a great option if you don't have the time or would rather save yourself the hassle of creating your own product from scratch. In either case, be sure to do your own market research before attempting any course of action. This can prevent you from getting into buying or producing unwanted products or products without market. If you are thinking of getting and selling your own information product, Andre Hendricks can help you in this area because we have years of experience and has already sold more than 1 Million rand worth of information products on the internet.

If you're interested in or have a need for any of the above services, please get in touch with me Here